Category Archive: Resources

Apr 21

Mid-Atlantic Marketing Summit — Some Nuggets from the Trends in B2B Panel


I had a great time yesterday at the Mid-Atlantic Marketing Summit yesterday.  It’s always invigorating to step away from the day-to-day and see what others are doing, and how they’re thinking about their work. I was fortunate enough to be asked to sit on the ‘Newest Trends in B2B Marketing’ panel along with some very …

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Nov 06

Mistakes, I’ve Made A Few (aka Dumb Stuff I’ve Done and What I Learned)


When I was the youngest guy in the room, I didn’t want to admit when I screwed up.  In my mind, I must have thought by admitting my mistakes, I was at risk for exposing myself for what I (obviously) was —   the most inexperienced guy in the room. Now that I’m, well, not …

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Dec 28

Where Do You Go to Learn?

“Where do you go to learn?”   Great question.  The answer tells so much about a person.  It’s a great barometer of an individual’s concern for staying current with the state of their art. The marketing world is undergoing revolutionary change.   Sure, some things remain constant (though too often ignored)  — differentiation matters deeply, you …

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