Feb 27
I’m in tech. In tech, we market innovation. We let you do something you couldn’t do before. We have a better way, a faster way, a cheaper way. We are, therefore we innovate. But here’s a secret, I’m sick of innovation. Now before you start labeling me some sort of Luddite, let me explain — …
Dec 13
Why would I suggest that marketers should love something which is generally free, widely available, and highly disruptive? It’s simple. Open source simplifies commercialization. Here’s why: 1. Open Source Validates a Need — Open source answers the ginormous question that keeps us marketers up at night: who cares? As in — it seems like …
Nov 20
Call me a geek, but I dig economics. Always have. In particular, microeconomics and its intersection with buyer behavior, incentives, and choice. To get (more than a little) wonky, I always thought ‘dead weight loss’ — the notional loss of value based on inefficient delivery of goods or services — was pretty interesting. OK, …
Nov 08
I’ve been wrestling with this post for a few weeks now. What I want to talk about is user-centricity. But that sounds like pop-business BS or some MBA-ish clinical term. The kernel of my thought is we need to make all of our marketing efforts more about the human beings who will use our products …
Feb 22
Last summer I talked to a lot of tech industry CEOs. After seven years at the same company, I was looking for a new challenge and set about surveying the landscape. I met with top executives at large companies and small, public and private, hardware, and software, serving a a wide variety of market segments. …
Loading tweets...