Category Archive: Market Research

Dec 10

Story Sells. An Email Experiment.

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We recently tested  two emails to recruit for a survey we’re doing.  Which one do you think performed better?  Email A: Generic Offer Email B: ‘Story’ Based Offer In email A, we used a generic offer (Fill out this survey for a chance to win a Macbook Air).  In email B, we added some back-story …

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