Category Archive: Launches

Dec 04

Thinking Different. In Support of the Countertactic.

A colleague recently told me that she does her grocery shopping  on Friday nights. Why?  Because the supermarket is empty and she can shop quickly and hassle-free.  Makes sense, right? Sure.  But what does this have to do with marketing?  Turns out, quite a bit. The marketing discipline has undergone radical change over the past …

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Sep 25

The Modern Product Launch

We just completed week one of the official launch of a new product, Sonatype Insight.  I”ve been involved in a lot a product launches in my career (not saying that I’m old, just saying…).  I’ve been thinking a lot about what’s changed over the years, and what hasn’t.   Here’s what I’ve concluded. Positioning Still Matters.  …

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