A colleague recently told me that she does her grocery shopping on Friday nights. Why? Because the supermarket is empty and she can shop quickly and hassle-free. Makes sense, right? Sure. But what does this have to do with marketing? Turns out, quite a bit. The marketing discipline has undergone radical change over the past …
Category Archive: Launches
Sep 25
The Modern Product Launch
We just completed week one of the official launch of a new product, Sonatype Insight. I”ve been involved in a lot a product launches in my career (not saying that I’m old, just saying…). I’ve been thinking a lot about what’s changed over the years, and what hasn’t. Here’s what I’ve concluded. Positioning Still Matters. …
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