I’m convinced that many of us are working with a busted model. Marketing has changed radically over the last ten years as has our customers’ buying process. But many of us haven’t changed how we think about our function.
I was fortunate enough to work with Marketing Profs to publish my thoughts on what the model should be. This new model builds on tried and true (it all starts with a customer problem and the differentiation of our solution), but then adds in the tactics that support the way our prospects now want to buy. Most importantly, it shows the interconnections that are now necessary for marketing to be truly effective.
Check it out and let me know what you think.